
Branding &
Graphic Design
Sector
Retail
Location
Atlanta, GA
Year
2019
Navigation Solution
Colors
Wayfinding
Stratigcally placed
Experiences
Unique
Navigating a multi-level space with diverse offerings like underground parking, a rooftop bar, a lower-level coffee bar, and a restaurant can be challenging. Here are some design techniques that likely contributed to the success of this particular project:
Successful navigation within this multi-level complex relied heavily on clear wayfinding strategies. Consistent and well-placed signage, including directional signs, interactive displays, guided visitors through the space.
Visual cues further enhanced orientation, such as color-coding floors, incorporating distinctive architectural features like a unique staircase, and creating themed areas with distinct ambiances.



City Skyline Views.
This is a major draw!
Rooftop spaces with city views are highly sought-after, especially for evening gatherings.
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The inclusion of a container food truck added a distinctive, on-trend industrial aesthetic, making the rooftop space a truly unique destination.
