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Color usage to guide customers through the retail space.

Branding &
Graphic Design

Sector

Retail

Location

Atlanta, GA

Year

2019

Navigation Solution

Colors

Wayfinding

Stratigcally placed

Experiences

Unique

Navigating a multi-level space with diverse offerings like underground parking, a rooftop bar, a lower-level coffee bar, and a restaurant can be challenging. Here are some design techniques that likely contributed to the success of this particular project:

Successful navigation within this multi-level complex relied heavily on clear wayfinding strategies. Consistent and well-placed signage, including directional signs, interactive displays, guided visitors through the space.

 

Visual cues further enhanced orientation, such as color-coding floors, incorporating distinctive architectural features like a unique staircase, and creating themed areas with distinct ambiances.

Bike parking wayfinding graphics.
Color usage to guide customers through interior space.
Skyline views add a unique customer experience.

City Skyline Views.

This is a major draw!
Rooftop spaces with city views are highly sought-after, especially for evening gatherings.

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The inclusion of a container food truck added a distinctive, on-trend industrial aesthetic, making the rooftop space a truly unique destination.

Event spaces that add to the customer experience.

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